The Rise of Golf Content Creators: How Social Media is Changing the Game

Golf, once considered the game of quiet fairways, pristine greens, and hushed commentary, is undergoing a transformation. Thanks to a new generation of content creators, golf is becoming faster, louder, and infinitely more relatable. From trick shots to comedic sketches, and instructional videos to behind-the-scenes tours of exclusive courses, social media is revolutionizing the way we engage with the sport. Let’s dive into why golf content creators are the hottest trend in the game today.

The Intersection of Golf and Social Media

Once dominated by traditional broadcasters and professional tournament coverage, golf is now a content goldmine for creators with a smartphone and a passion for the game. Platforms like YouTube, Instagram, and TikTok have become the new clubhouse for golfers of all skill levels. Creators are dismantling the image of golf as an elitist, stuffy pastime by showcasing the sport in a more approachable, entertaining, and dynamic way.

What makes these creators so impactful is their ability to appeal to both avid golfers and casual fans. Whether it’s breaking down Tiger Woods’ iconic swings, testing out unconventional clubs, or vlogging a hilariously disastrous round with friends, the content is fun, engaging, and binge-worthy.

Why Golf Content Creators Are Thriving

The golf content boom can be attributed to a perfect storm of trends:

1. The Pandemic Effect: During the pandemic, golf experienced an unexpected surge in popularity as one of the few socially distant activities available. New players flooded the courses, many of whom turned to social media for tips, gear reviews, and inspiration.

   
   

2. Relatable Personalities: Unlike professional golfers, creators often come across as "one of us." They’re out there topping drives, hitting water hazards, and joking about the struggles of breaking 90. This relatability draws in viewers who might

   otherwise feel intimidated by the sport.

   
   

3. Creative Freedom: Social media allows creators to experiment with content, from 30-second TikTok clips to full-length YouTube episodes. They can mix humor, education, and storytelling in a way that resonates with audiences and keeps them coming back.

   
   

4. Access to Big Names: Creators are now collaborating with PGA pros and major golf brands. These partnerships elevate their status while giving fans a more personal, behind-the-scenes look at the lives of their favorite golfers.

   
   
   
   

The Stars of the Golf Content Universe

Some golf content creators have become household names in the sport, with millions of followers and lucrative partnerships to show for it. Here are a few standout personalities shaping the scene:

• Rick Shiels: Often considered the godfather of golf YouTube, Rick provides club reviews, tutorials, and entertaining course vlogs. His down-to-earth approach has made him one of the most trusted voices in the game.

• Good Good Golf: This crew of young golfers mixes high-energy challenges, trick shots, and match play to create wildly entertaining content. Their relatable banter and competitive spirit appeal to golfers of all ages.

• Paige Spiranac: A former pro golfer turned social media star, Paige uses her platforms to blend humor, instructional tips, and advocacy for making golf more inclusive.

• GM Golf: Garrett Clark, the mastermind behind GM Golf, combines insane trick shots with cinematic course tours that are as visually stunning as they are inspiring.

The Content That’s Hooking Audiences

Golf creators are doing more than just swinging clubs—they’re reinventing the sport’s image through innovative content. Here’s what’s trending:

1. Golf Challenges: From "can you beat a pro with only a 7-iron?" to "18 holes using kid’s clubs," creators are constantly coming up with wacky challenges that keep viewers entertained.

   
   

2. Gear Reviews: Golfers love their gadgets, and creators like Rick Shiels and Peter Finch are trusted sources for honest, detailed reviews of the latest drivers, irons, and golf tech.

   
   

3. Relatable Comedy: Sketches and memes poking fun at golf’s quirks—like forgetting your glove or slicing one into someone’s backyard—are widely popular, showing that even the most serious golfers have a sense of humor.

   
   

4. Course Vlogs: From hidden gems to bucket-list destinations, creators are giving

   viewers an insider look at some of the most beautiful courses in the world.

   
   

5. Instructional Tips: For those looking to improve their game, creators offer quick tips on everything from grip and stance to mental strategies. The bite-sized format makes it easy to learn something new without feeling overwhelmed.

   
   

   

   
   
   
   

How Content Creators Are Changing Golf Culture

Golf content creators aren’t just entertaining; they’re also reshaping the culture of the sport. Historically seen as exclusive and traditional, golf is becoming more inclusive and diverse, thanks in large part to these influencers.

For one, they’re breaking down barriers to entry. Watching a YouTuber struggle with the same swing flaws or laugh about a bad round can make new golfers feel less intimidated. Many creators actively advocate for more affordable golf options and challenge outdated stereotypes about who "belongs" on the course.

Additionally, creators are injecting a sense of fun and creativity into the sport. Golf no longer has to be about stiff collars and hushed tones; it can be as much about community, humor, and self-expression as it is about skill.

What This Means for the Future of Golf

The rise of golf content creators signals a bright future for the game. As younger audiences gravitate toward social media for entertainment, these creators are ensuring golf remains relevant and exciting. Brands are taking notice, too, partnering with influencers to market products in more authentic, engaging ways.

More importantly, the community being built by these creators is fostering a new generation of golfers who see the sport as approachable, enjoyable, and inclusive. This cultural shift could help golf shed its outdated reputation and thrive for years to come.

Final Thoughts: The New Face of Golf

Golf content creators are more than just influencers—they’re ambassadors for the game. By showcasing the sport’s lighter, more relatable side, they’re helping to attract players who might never have picked up a club otherwise.

Whether you’re a scratch golfer or someone who still confuses a pitching wedge with a sand wedge, there’s a creator out there making content you’ll love. So, the next time you’re scrolling through YouTube or Instagram, give one of these creators a follow. Who knows? They might just inspire you to get out on the course—or at the very least, make you laugh at the joys and frustrations of the game.

-SB